lp.oppgen.comThe PPC Marketing Agency - Find Your Why - Oppgen Marketing

Let’s Discuss " Our PPC lead generation campaigns are not performing ... And our agency doesn’t know Why ." For over decade, businesses have all come to us asking OppGen if we can help them answer why paid advertising is not creating profitable, scalable revenue. Every time it has been caused by a lack of strategy and a solid process to drive performance. We fix poor performing marketing and provide a roadmap to profitable scaling of lead generation. What is your Why ? Book a time to discuss! Our PPC lead generation campaigns are not performing… And our agency doesn’t know Why .” Since 2010, large nationally recognized clients have all come to us with this same problem. Every time it has been caused by a lack of strategy and a solid process to drive performance. We fix poor performing marketing and provide a roadmap to profitable scaling of lead generation. What is your Why ? Book a time to discuss! " Our PPC lead generation campaigns are not performing ... And our agency doesn’t know Why ." For over decade, businesses have all come to us asking OppGen if we can help them answer why paid advertising is not creating profitable, scalable revenue. Every time it has been caused by a lack of strategy and a solid process to drive performance. We fix poor performing marketing and provide a roadmap to profitable scaling of lead generation. What is your Why ? Book a time to discuss! Award Winning paid ADVERTISING Solutions Your PPC is underperforming . It’s time to fix it . Performance-First Methodology Paid digital advertising isn’t magic or as simple as an A.I. platform running your ads. It’s hard analytical and creative work to understand what is driving performance and what needs to change. Our proven methodology focuses on four areas that we’ve built our team and processes around: Ad Platforms Customer Journey Tracking and Outcomes Testing for Growth Transparency & Collaboration Matter Our clients value you us for our insights, forward thinking strategy, and the diligent process we follow to improve their advertising and overall performance. We value the educating our client’s teams on how the platforms work, messaging needed for paid digital advertising, and how tracking and measuring outcomes. This creates collaboration between OppGen and our clients that allows for rapid changes that leads to increased performance and a meaningful impact to their businesses. Discover Your Why Your PPC is underperforming . It’s time to fix it . Performance-First Methodology Paid digital advertising isn’t magic or as simple as an A.I. platform running your ads. It’s hard analytical and creative work to understand what is driving performance and what needs to change. Our proven methodology focuses on four areas that we’ve built our team and processes around: Ad Platforms Customer Journey Tracking and Outcomes Testing for Growth Transparency & Collaboration Matter Our clients value you us for our insights, forward thinking strategy, and the diligent process we follow to improve their advertising and overall performance. We value the educating our client’s teams on how the platforms work, messaging needed for paid digital advertising, and how tracking and measuring outcomes. This creates collaboration between OppGen and our clients that allows for rapid changes that leads to increased performance and a meaningful impact to their businesses. Discover Your Why A few of the Why’s OppGen found and answered. 60% of the paid traffic from campaigns identified as audiences that would never be a fit for the client’s service. Search audience 9x the size of the current audience size was a direct fit for a non-marketed product. Website where paid traffic was sent, did not explain the relevant reasons for how the product solved the targeted audience’s need. 40% of the target audience entered the campaign through a mobile device, only to come to a page that was nearly impossible to read on mobile. Videos used for YouTube and Facebook didn’t front load impactful messaging to allow a connection to be made with the target audience. Limited by small addressable audiences for a unique device, leveraging tangential audiences for which the service did solve the real problem they were facing. A top reviewed PPC agency . Partnering with National multi-million and multi-billion dollar organizations Since 2011, OppGen has been serving clients across the United States and Canada. Our portfolio ranges from top 10 largest companies in the world to multi-million-dollar companies. Many clients that have been with us for over a decade, a rarity in the paid digital advertising world. They stay with us because of the value and knowledge we add to their marketing teams and the performance we help them achieve. A sample of our client’s businesses are: Top 10 US Homebuilder 2 of the largest providers of medicines, pharmaceutical supplies, and health information technology (IT) World’s leading providers of water heating and water treatment solutions Top 10 utility provider in the United States Leading U.S. provider of residential and commercial HVAC sealing Why OppGen A team with deep ad platform knowledge, customer journey alignment, and data analysis Manual, hands-on campaign management Our approach for customer intent drives accurate targeting No "account managers" - work directly with the OppGen team running campaigns You need a specialized agency for lead generation Typical issues found with agencies Lack an understanding of business strategy and target audiences Unknowingly targeting low value or irrelevant customers Inability to align the buying journey across campaigns Challenges scaling investment and performance OppGen’s Approach Clear targets and explanations Segmented audience based on intent Unique journeys based on audience intent Connect campaigns to sales pipeline, focus on MQL Focused ad spend and improved efficiencies Test to expanded on performance VIDEO CASE STUDY: GBM LAW Ready to get started ? Let’s Uncover your why A critical factor to our success is partnering with our client companies where there is a mutual fit. OppGen only onboards 5-10 clients a year. We do this to ensure we can provide service to our high standards and create long-term relationships with our clients. Our discovery process allows both our prospective clients and our team determine if OppGen’s approach to paid digital advertising is a fit. Consultation and Discovery Call Audit of current paid digital marketing Proposal for the initial phase of our relationship Relationship kick-off and campaign launch Current Client      Read More "OppGen took the time to learn my business and continues to keep their thumb on the pulse. We get a good amount of leads that are a higher quality than other companies we have tried. We are very pleased with the results." Current Client      Read More "Great to work with, a responsive team that cares about the results they are producing...I appreciated their honesty when I inquired to increase my ad spend, they recommended against it due to not expecting more response from my target market. They send timely reporting and have always been there to answer questions..." current client      Read More "I can’t say enough about the professionalism and talent in this company. It has been an eye opening experience. When it comes to scalable returns, understanding the landscape of a customers needs, and going beyond expectations, this company does it right!" current client      Read More "This team goes above and beyond for their clients. They truly exceed expectations and are always putting your goals first. They think strategically and want to optimize every dime their client is spending. As a non profit, we know we are being taken care of and trust their team to do what’s best for us." Previous Next End-to-end PPC solutions Paid Advertising Strategy We break down each journey into informational, navigational, and transactional targeting on the necessary advertising...